THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions of organizational culture, …
Read More »The impact of effective personal selling strategies on the marketing of industrial products
THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined …
Read More »The relevance of packaging and branding on marketing productivity of locally made products
THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted …
Read More »the effectiveness of personal selling in the marketing of industrial product in enugu metropolis [a case study of emenity Nigeria plc]
THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The …
Read More »The relevance of packaging and branding on marketing productivity of locally made product
THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted …
Read More »Marketing research and its importance in the Nigerian banking industry
MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria …
Read More »Effect of marketing segmentation on sales performance in beverages industry
EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied …
Read More »An assessment of the impact of marketing segmentation on production planning in an organization
AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably …
Read More »The relevance of sales promotion to business organization
THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS TABLE OF CONTENTS Title Page – – – – – – – – – – i Declaration – – – – – – – – – – ii Approval page – – – – – – – – – iii Dedication – …
Read More »The relevance of sales promotion to business organization
THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS TABLE OF CONTENTS Title Page – – – – – – – – – – i Declaration – – – – – – – – – – ii Approval page – – – – – – – – – iii Dedication – …
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