MARKETING PROJECT TOPICS AND MATERIALS

IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY CHAPTER ONE INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone …

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial …

THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.0     BACKGROUND TO THE STUDY It is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has …

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in …

THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND OF THE STUDY Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number …

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive …

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE  ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed …

MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA) Table of Content Title Page Approval Page Dedication Acknowledgment Table Of Contents AbstractChapter One: 1.0 Introduction 1.1 Background Of The Study 1.2 Statement Of The Problem 1.3 Objective Of The Study 1.4 The Research Hypothesis 1.5 …

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA) Abstract Table of Content Title Page Approval Page Dedication Acknowledgment Table Of Contents AbstractChapter One: 1.0 Introduction 1.1 Background Of The Study 1.2 Statement Of The …

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET) CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly …