THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body …
Read More »Impact of branding and packaging on sales turnover of nestle food Nigeria plc
IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, …
Read More »The effect of quality service delivery on consumers patronage in first bank plc
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC ABSTRACT This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service …
Read More »The effect of packaging on sales of goods
THE EFFECT OF PACKAGING ON SALES OF GOODS CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer …
Read More »The effect of forecasting techniques on sales performance
THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE Abstract Literature has devoted increasing attention to the problem of supply and demand management in uncertain contexts. Only limited contributions, however, can be found regarding the interaction between forecasting and flexibility enablers to manage demand as well as regarding the flexibility enablers’ …
Read More »The effect of packaging on sales of goods
THE EFFECT OF PACKAGING ON SALES OF GOODS CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer …
Read More »Impact of branding and packaging on sales turnover of nestle food Nigeria plc
IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, …
Read More »Effect of promotional tools in product marketing
EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels …
Read More »An examination of potential benefits & constraints associated with small business’ use of e-commerce
AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS’ USE OF E-COMMERCE EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and e-commerce is evolving as a potentially key facilitator of sustained development for many …
Read More »The impact of marketing planning and strategy on sales in an organization
THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods and services for the ultimate purpose of satisfying human …
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