MARKETING PROJECT TOPICS AND MATERIALS

PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook …

INFLUENCE OF ICTS ON NEWS WRITING, A STUDY OF PRACTICING JOURNALISTS IN UYO Abstract This study “Influence of ICTs on news writing, a study of practising journalists in Owerri municipal council” has the positive impact on news writing and reporting because the advent of modern technology has really done a …

INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCAST JOURNALISM Abstract This research examined the influence of ICT on Modern day Practice of Broadcast Journalism: An Appraisal of MCR Unit of DRTV, Asaba Delta state. Findings shown that one of the hallmarks of modern technology in broadcasting media is effective …

ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN ENTERPRISES LIMITED AND LINDA MANUFACTURING COMPANY LIMITED) ABSTRACT The purpose of this research work is to analyze the role of packaging as a promotional tool in the marketing …

THE IMPACT OF THE DISTRIBUTION AND UTILIZATION OF OIL PALM ON THE SOCIO ECONOMIC DEVELOPMENT IN ORUK ANAM LOCAL GOVERNMENT AREA OF AKWA IBOM STATE Abstract Palm oil is one of the commodities produced in rural Nigeria whose consumption daily in the human diet and use as an industrial raw …

PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation …

THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks …

THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS(A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of …

THE CAPITAL MARKET AND IT’S IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCHANGE. ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy. In other words, the development of the economy cannot be ensured if the market it …

 THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH)  (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)  ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. …