APPRAISING THE EFFECT OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA (A CASE STUDY OF NTA ILE-IFE AND ORISUN F.M ILE-IFE)
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of research problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Hypothesis
1.7 Definition of Terms
1.8 Assumptions
1.9 Limitation of the study
References.
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Sources of literature
2.3 Contemporary mass media theories related to effects of Billboard Advertising
2.4 Historical Development of Advertising
2.5 Billboard Messages
2.6 Society’s Uses and Attitude to Advertising
2.7 The Advertising Media
2.8 Media Selection
2.9 Summary
References.
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Population of Study
3.2 Sampling Procedure
3.3 Sample size
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Results
References.
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Introduction of Data Analysis
4.2 Analysis of Hypothesis
4.3 Discussion
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION, CONCLUSION
5.1 Summary and Recommendation
5.2 Recommendation
BIBLIOGRAPHY
APPENDIX.
