The Effect Of Advertisement On Consumer Preference And Behavior CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes …
Read More »The Effect Of Pricing Policies On A Firms Profit (A Case Study Of Some Nigerian Firms)
The Effect Of Pricing Policies On A Firms Profit (A Case Study Of Some Nigerian Firms) CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms …
Read More »The role of budgeting and budgetary control in a business organisation.
The role of budgeting and budgetary control in a business organisation. ABSTRACT This research work conducted with special reference to the budgetary system of Emenite Nigeria Limited with the view to ascertain the major role budgets play in the achievement of profitability for an organization. Budget as a profit planning …
Read More »A Study Into The Role Of Accounting Ratio Analysis In Business Decisions In Nigeria
A Study Into The Role Of Accounting Ratio Analysis In Business Decisions In Nigeria ABSTRACT Accounting ratio is the most important factor used by management, creditors, investors and other users of financial statement in carrying out most business decisions. It uses an application in making most business decisions remain inevitable.This …
Read More »A Study Into Budgets, Budgetary Controls And Its Link To The Performance Of An Organization
A Study Into Budgets, Budgetary Controls And Its Link To The Performance Of An Organization CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY AND PROFILE OF THE ORGANIZATION Following the uncertainties prevailing in the Nigerian business environment today, managers and stakeholders must be poised and prepared to compete favourably under …
Read More »Employee Relations Practices And Its Effect On The Productivity Of South Akim Rural Bank (A Case Study Of South Akim Rural Bank, Koforidua)
Employee Relations Practices And Its Effect On The Productivity Of South Akim Rural Bank (A Case Study Of South Akim Rural Bank, Koforidua) ABSTRACT One of the most pressing issues facing most organizations today is the need to raise employee productivity. There is a widespread belief that productivity improvements can …
Read More »A Study Into The Challenges Of Personal Income Taxation In Ghana
A Study Into The Challenges Of Personal Income Taxation In Ghana ABSTRACT Revenue from tax which is a big source of revenue to the Government has been a major concern to many developing countries such as Ghana in recent times. This due to the fact that taxation faces a lot …
Read More »The Effect Of Bank Recapitalisation On The Economy Of Nigeria
The Effect Of Bank Recapitalisation On The Economy Of Nigeria CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years, the Nigerian economy is faced with national and global economic challenges and as such, the financial institutions, especially the banking sector has an option of sanitizing and restructuring its …
Read More »Impact Of Taxation On Small And Medium Scale Businesses In Nigeria
Impact Of Taxation On Small And Medium Scale Businesses In Nigeria ABSTRACT Small and Medium Enterprises play a very important role in development of the Nigerian Economy. Making up about 97% of the entire economy, they serve as a source of employment generation, innovation, competition, economic dynamism which ultimately lead …
Read More »Assessment Of Mergers And Acquisitions As A Survival Tool For Organizations In Nigeria
Assessment Of Mergers And Acquisitions As A Survival Tool For Organizations In Nigeria ABSTRACT Merger and acquisition has been widely acclaimed by scholars and professionals in business as the most desirable and effective strategy to revive the difficult situations facing Nigeria economic climate. The situation is so terrible that organizations …
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