EFFECT OF PACKAGING IN CONSUMER BUYING DECISION Format: Ms Word Document Pages: 70 Price: N 3,000 Chapters: 1-5 Download Full and Complete Project ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of …
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INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE (A CASE STUDY OF ABA METROPOLIS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern …
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THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE STUDY OF ARON COSMETICS NIG LTD ABA) TABLE OF CONTENT Title page i Approval ii Acknowledgement iii Table of content v Abstract xi CHAPTER ONE INTRODUCTION 1 Background of the study 3 Statement of problem 5 …
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