THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE STUDY OF ARON COSMETICS NIG LTD ABA)
TABLE OF CONTENT
Title page i
Approval ii
Acknowledgement iii
Table of content v
Abstract xi
CHAPTER ONE
INTRODUCTION 1
- Background of the study 3
- Statement of problem 5
- Purpose of the study 6
- Significance of the study 7
- Assumption of the study 8
- Research questions 9
- Hypotheses 10
- Definition of terms 11
CHAPTER TWO
- Literature Review 13
- A Brief introduction 13
- Review of current literature 13
- Summary of literature review 32
CHAPTER THREE
METHODOLOGY
3.0 Brief Outline of the chapter 33
- Design of the study 34
- Area of the study 34
- Population of the study 35
- Sample of the study 35
- Instrument for data collection 36
- Validation of the instrument 37
- Distribution and retrieval of the instrument 37
- Method of data analysis 38
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS 39
4.0 Brief Introduction of the chapter 39
- Presentation and interpretation of data according to research questions and
hypothesis 40
- Findings 60
- Discussion of findings 61
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation 76
- Summary of findings 76
- Conclusion 77
- Recommendations 78
- Limitations of the study 79
- Suggestion for further research 79
References 81
Appendix A 83
Appendix B 84
Questionnaire 85
