THE INFLUENCE OF PROMOTIONAL STRATEGY ON THE MARKETING PERFORMANCE OF THE BOTTLE WATER INDUSTRY IN IMO STATE. (STUDY COCA –COLA BOTTLING COMPANY).
TABLE OF CONTENT
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of content v
Abstract viii
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of problems 6
1.3 Objective of the research 7
1.4 Research questions 8
1.5 Significance of the study 9
1.6 Scope of the study 10
1.7 Limitation of the study 11
1.8 Definition of terms 12
CHAPTER TWO
2.0 Literature Review 16
2.1 Preamble/Introduction 16
2.2 Conceptional Framework 19
2.3 Current literature based on theories/
models and research method 24
2.4 Summary of the literature review 27
CHAPTER THREE
3.0 Research Methodology 29
3.1 Design of the study 29
3.2 Area of the study 30
3.3 Population of the study 30
3.4 Sample/Sampling techniques 30
3.5 Method of data collection 32
3.6 Validity/Reliability of instrument 33
3.7 Distribution and Retrieval of instrument 34
3.8 Method of analysis 35
CHAPTER FOUR
4.0 Data presentation and analysis 36
4.1 Data presentation and interpretation 36
4.2 Findings 45
4.3 Discussion of the findings 47
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations 50
5.1 Summary of findings 50
5.2 Conclusion 52
5.3 Recommendations 54
5.4 Implication of the findings 56
5.5 Suggestion for further studies 56
References 58
Appendix A 59
Appendix B 60
Questionnaire 61
