STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY TABLE OF CONTENTS Abstract Table of Contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the Study 1.4 Research Hypothesis 1.5 Significance or rationale of the study 1.6 Scope and Limitation of the Study CHAPTER TWO 2.0 Literature Review CHAPTER THREE: …
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