Tag Archives: Sales Performance

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. …

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. …

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it …

IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY CHAPTER ONE INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone …

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied …

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE Abstract Literature has devoted increasing attention to the problem of supply and demand management in uncertain contexts. Only limited contributions, however, can be found regarding the interaction between forecasting and flexibility enablers to manage demand as well as regarding the flexibility enablers’ …

THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC) ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and …

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY Format: Ms Word Document Pages: 78 Price: N 3,000 Chapters: 1-5 Get the Complete Project CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. …