THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks …
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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS(A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the …
Read More »the impact of promotional activities on the marketing of golden morn products in enugu metropolis(a case study of nestle nigeria plc enugu)
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS(A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the …
Read More »the impact of promotional activities on bourn vita product metropolis (a case study of cadbury nigeria plc in enugu)
THE IMPACT OF PROMOTIONAL ACTIVITIES ON BOURN VITA PRODUCT METROPOLIS (A CASE STUDY OF CADBURY NIGERIA PLC IN ENUGU) Abstract This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know …
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