PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument …
Read More »Promotion As A Strategic Instrument In The Sales Of Malt Drinks(A Case Study Of Guinness Nigeria Plc Enugu Metropolis)
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument …
Read More »The effect of promotion on consumer purchase decision [a study of the beverage industry]
THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A STUDY OF THE BEVERAGE INDUSTRY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely …
Read More »The effect of marketing promotion on the efficiency of banks
THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS TABLE CONTENTS Title page i Declaration ii Certification iii Dedication iv Acknowledgement v Table of contents vi Abstract ix CHAPTER ONE INTRODUCTION 1.1 Background of the study 1 1.2 Statement of problems 8 1.3 Objective of study 9 1.4 Research …
Read More »Evaluation Of The Role Of Social And Economic Infrastructure In The Promotion Of Business Activities In Nigeria (A Case Study Of Some Selected Smes In Abuja)
EVALUATION OF THE ROLE OF SOCIAL AND ECONOMIC INFRASTRUCTURE IN THE PROMOTION OF BUSINESS ACTIVITIES IN NIGERIA (A CASE STUDY OF SOME SELECTED SMES IN ABUJA) Format: Ms Word Document Pages: 76 Price: N 3,000 Chapters: 1-5 Get the Complete Project CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The …
Read More »The Impact Of Promotion On Marketing Of Detergent Product (A Case Study Of Pz Industries Enugu)
THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU) Format: Ms Word Document Pages:82 Price: N 3,000 Chapters: 1-5 Get the Complete Project ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz …
Read More »ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION Format: Ms Word Document Pages: 79 Price: N 3,000 Chapters: 1-5 Get the Complete Project Marketers have to understand the unique characteristics and the cost of each promotion tool in deciding the promotion mix. Let us examine each of the …
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