Tag Archives: PROJECT

This is a step by step and easy to follow guide that will help you setup your own blog and make money online. It is best suited for someone who already made a decision to start a blog and need step by step direction of the whole process. Who Should …

Ever Wondered How to Write Group Projects on Given Project Topics? Group projects can be difficult because different individuals have different writing styles and mindsets. Everyone needs to be on the same page for a group project to work, but this is sadly easier said than done. There are some …

USE OF INTERNET AS INFORMATION RESOURCES IN A NIGERIAN UNIVERSITY TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of contents List of tables List of figures CHAPTER ONE: INTRODUCTION 1.1    Background of the study 1.2    Statement of the problem 1.3    Research questions 1.4    Research hypotheses 1.5    Objectives of …

THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. …

ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING IN NIGERIA(A CASE STUDY OF NASCO FOODS LTD) ABSTRACT Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products. This effective sales …

AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION CHAPTER ONE 1.1     INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. …

THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY CHAPTER ONE INTRODUCTION 1.0     BACKGROUND TO THE STUDY It is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has …

MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria …

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied …

THE ROLE OF PHYSICAL DISTRIBUTION IN THE MARKETING OF BEER PRODUCTION IN IMO STATE (A CASE STUDY OF AWOMAMMA)  TABLE OF CONTENT Title page                                                                        i Approval                                                                  ii Dedication                                                               iii Acknowledgments                                                   iv Tale of content                                                        v Abstract                                                                  viii CHAPTER ONE 1.1   Background of the study                                1 1.2  Statement of problem …