Tag Archives: project topics

FRAUDULENT PRACTICES IN THE BANKING INDUSTRY:  CAUSES AND POSSIBLE REMEDIES ABSTRACT There are so many difficulties which this research work is confronted with.  Bank officers were so reluctant to give out helpful information of this project.  And there is also the cost of research and limited time, for acquisition, analysis …

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, …

LOCAL GOVERNMENT AS A TOOL FOR RURAL DEVELOPMENT(A Case Study Of Enugu North) ABSTRACT The purpose of this study was to know local government as a tool for rural development. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses …

THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of …

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. …

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE 1.1         OVERVIEW OF STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information …

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it …

IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY CHAPTER ONE INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone …

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE  ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed …

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body …