EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY(A CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU. CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A company’s product which is the chief media that project its image. What counts more today is …
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