Tag Archives: PACKAGING

The effect of packaging on sales of goods

THE EFFECT OF PACKAGING ON SALES OF GOODS CHAPTER ONE 1.0   INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer …

Read More »

Development and function of packaging in the marketing of consumers product

DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT TABLE OF CONTENTS Title Page      –           –           –           –           –           –           –           –           – Declaration  –           –           –           –           –           –           –           –           – Approval page        –           –           –           –           –           –           –           – Dedication    –           –           –           –           …

Read More »

The relevance of packaging on the marketing performance of a manufacturing firm [a case study of unilever Nigeria plc aba]

THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA) TABLE OF CONTENT Title page                                                                        i Approval page                                                         ii Dedication                                                               iii Acknowledgement                                                 iv Table of content                                                      v Abstract                                                                  viii   CHAPTER ONE 1.0   Introduction                                                    …

Read More »