This Research Work is on Attitude Of University Of Lagos Students Towards Online Shopping (Study Of Jumia, Konga And OLX) Abstract The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with …
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MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING (A CASE STUDY OF KONGA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota and Whinston (1997) as trading of information, …
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