Tag Archives: increased profitability

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: –                      Determination of the extent marketing …

THE EFFECT OF PACKAGING IN THE MARKETING STRATEGY AS TOOLS FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK PLC) INTRODUCTION The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of …