Tag Archives: IMPACT

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)  ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of …

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS(A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the …

IMPACT OF PRICING AND MARKETING OF BEVERAGE(A CASE STUDY OF CADBURY NIG PLC ENUGU) ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc …

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS(A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the …

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that …

IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY(A Case Study Of All Stated Trust Abnk Enugu) ABSTRACT This project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data …

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC) Abstract Due to the rapid expansion in banks and the severe competition for customers’ retention, banks have started using various marketing strategies to achieve their objectives. Customer Relationship Marketing is one of the …

IMPACT OF CORPORATE GOVERNANCE ON BANKS TABLE CONTENTS Title page i Declaration ii Certification iii Dedication iv Acknowledgement v Table of contents vi Abstract ix CHAPTER ONE INTRODUCTION 1.1 Background of the study 1 1.2 Statement of problems 8 1.3 Objective of study 9 1.4 Research questions 9 1.5 Significance …

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in …

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE  ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed …