EVALUATING THE BENEFITS OF THE HOSPITALITY AND TOURISM INDUSTRY ON THE SOCIO ECONOMIC DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Tourism is a rapidly growing phenomenon and has become one of the largest industries in the world. The impact of tourism varies extremely. On one hand, it plays …
Read More »Prospects And Problems Of E-Marketing In The Hospitality Industry
PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer …
Read More »