EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied …
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THE EFFECT OF PACKAGING ON SALES OF GOODS CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer …
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THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE Abstract Literature has devoted increasing attention to the problem of supply and demand management in uncertain contexts. Only limited contributions, however, can be found regarding the interaction between forecasting and flexibility enablers to manage demand as well as regarding the flexibility enablers’ …
Read More »The effect of packaging on sales of goods
THE EFFECT OF PACKAGING ON SALES OF GOODS CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer …
Read More »Effect of promotional tools in product marketing
EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels …
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EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels …
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THE EFFECTS OF BRANDING ON CONSUMER PRODUCT MARKETING TABLE OF CONTENT Title Approval Dedication Certification Acknowledgement Table of content List of Tables Abstract CHAPTER ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Purpose of the study 1.4 Significant of the study 1.5 Research questions 1.6 Hypotheses …
Read More »Effect Of Cashless Policy On Small And Medium Business In Nigeria (A Case Study Of Selected Smes In Edo State)
EFFECT OF CASHLESS POLICY ON SMALL AND MEDIUM BUSINESS IN NIGERIA (A case study of selected SMEs in Edo State) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There have been a consistent agreement in the body of extant literatures (Daasi, 2012; Nelson & nelson, 2010; Gboski, Joshua & Stephen, …
Read More »The effect of advertising on sales of consumer goods [a case study of Unilever Nigeria PLC]
THE EFFECT OF ADVERTISING ON THE SALES OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC) ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and …
Read More »The effect of packaging in the marketing of beauty care product[a case study of petals cosmetics enugu]
THE EFFECT OF PACKAGING IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS COSMETICS ENUGU) TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION Statement of Problems Objective of Study Research Hypothesis Significance of Study Limitations of Study Scope of the Study Brief History of the company CHAPTER TWO: LITERATURE …
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