THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET) CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly …
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CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU) Drug Marketing ABSTRACT This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for …
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