Tag Archives: consumer brand

EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers …

CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.                    To find out why the foreign processed brand is preferred and the problems militating …

CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.                    To find out why the foreign processed brand is preferred and the problems militating …

IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY(A Case Study Of Consumers Of Star Larger Beer And Guinness Extra Smooth In Aba Metropolis ) ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes …

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU) Format: Ms Word Document Pages:82 Price: N 3,000 Chapters: 1-5 Get the Complete Project     Television Advertising CHAPTER ONE INTRODUCTION The beginning of the …