Tag Archives: consumer behaviour

Impact Of Advertisement On Consumer Behaviour In Nigeria (A Case Study Of Cadbury Nigeria Plc.) CHAPTER ONE INTRODUCTION   1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the …

IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR IN NIGERIA (A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision …

INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR  TABLE OF CONTENT INTRODUCTION 1.1         BACKGROUND OF THE STUDY 1.2         STATEMENT OF THE PROBLEM 1.3         PURPOSE OF STUDY 1.4         SIGNIFICANCE OF THE STUDY 1.5         SCOPE OF THE STUDY 1.6         RESEARCH QUESTIONS. CHAPTER TWO LITERATURE REVIEW 2.1         LITERATURE SOURCE 2.2         THEORETICAL BACKGROUND 2.3         THEORETICAL FRAME WORK. CHAPTER THREE RESEARCH METHODOLOGY. 3.1         RESEARCH METHOD 3.2         TARGET POPULATION …

EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN) ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as …

EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR(A Case Study Of Omo Detergent Television Commercial In Owerri, Imo State) ABSTRACT This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo State, using Omo detergent as case study, Consumer behaviour is one of the …