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Testimonial Advertising And Consumer Behavior Of Chief Zebrudaya’s Celebrity Role In “Elephant Blue Detergent”Advert

TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN “ELEPHANT BLUE DETERGENT”ADVERT ABSTRACT The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self – administered structured questionnaire were used to elicit information …

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