TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN “ELEPHANT BLUE DETERGENT”ADVERT ABSTRACT The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self – administered structured questionnaire were used to elicit information …
Read More »Impact Of Advertisement On Consumer Behaviour In Nigeria (A Case Study Of Cadbury Nigeria Plc.)
Impact Of Advertisement On Consumer Behaviour In Nigeria (A Case Study Of Cadbury Nigeria Plc.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the …
Read More »IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS) Format: Ms Word Document Pages: 89 Price: N 3,000 Chapters: 1-5 Get the Complete Project Celebrity Endorsement CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent years most adverts on television has …
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