Tag Archives: BUSINESS MANAGEMENT PROJECT TOPICS AND MATERIALS

The Effect Of Advertisement On Consumer Preference And Behavior

The Effect Of Advertisement On Consumer Preference And Behavior CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes …

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The Effect Of Bank Recapitalisation On The Economy Of Nigeria

The Effect Of Bank Recapitalisation On The Economy Of Nigeria CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years, the Nigerian economy is faced with national and global economic challenges and as such, the financial institutions, especially the banking sector has an option of sanitizing and restructuring its …

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