THIS RESEARCH WORK IS ON The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Nbc Plc In Enugu Metropolis) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;· – …
Read More »the effect of segmentation in the target marketing of nbl plc in enugu state
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used …
Read More »The impact of market segmentation on sales performance
THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it …
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