Tag Archives: Preference

The Effect Of Advertisement On Consumer Preference And Behavior

The Effect Of Advertisement On Consumer Preference And Behavior CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes …

Read More »

impact of television adverting on children (a case study of nestle products)

IMPACT OF TELEVISION ADVERTING ON CHILDREN (A case study of Nestle products) TABLE OF CONTENTS CHAPTER ONE 1.0       Introduction 1.1             Background of the Study 1.2             Statement of the Problem 1.3             Purpose of the Study 1.4             Significance of the Study 1.5             Assumptions 1.6             Hypothesis 1.7             Scope of the Study 1.8             Limitation of the Study 1.9             Definition …

Read More »

Preference Of Western Television Programs

PREFERENCE OF WESTERN TELEVISION PROGRAMS TABLE OF CONTENTS CHAPTER ONE 1.1              Introduction/background of the study 1.2              Statement of research problems 1.3              Objective of the study 1.4             …

Read More »