Tag Archives: Hospitality Industry

Prospects And Problems Of E-Marketing In The Hospitality Industry

PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer …

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Marketing of tourism and hospitality industry [an empirical study of Nigeria consumers attitude towards tourism in anambra state]

MARKETING OF TOURISM AND HOSPITALITY INDUSTRY (AN EMPIRICAL STUDY OF NIGERIAN CONSUMERS ATTITUDE TOWARDS TOURISM IN ANAMBRA STATE) Abstract Tourism and hospitality industry like any other industry tries to put across its all the efforts for profit maximization and overall market leadership. Current Hospitality and Tourism industry is characterized by …

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