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Tag Archives: Customer

Building A Sustainable Customer Relationship In An Organization

BUILDING A SUSTAINABLE CUSTOMER RELATIONSHIP IN AN ORGANIZATION  CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Companies are increasingly focused on managing customer relationships because it explicitly recognizes the long-run value of potential and current customers, and seeks to increase revenues, profits, and shareholder value through targeted marketing activities directed …

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Impact Of Total Quality Management Practices On Customer Retention And Satisfaction

IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to enhance customer retention, satisfaction …

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The Evaluation Of Customer Services In Banking Industry (A Case Study Of First Bank Nigeria Plc)

AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC) TABLE OF CONTENT Title page                                                                         i Approval page                                                                  ii Declaration                                                                      iii Dedication                                                                       iv Acknowledgement                                                            v Abstract                                                                           viii Table of content                                                               iv CHAPTER ONE Introduction                                                             1 Background to the problem                                     2 Statement …

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The effect of customer and employee relationship on the management of hospitality industry both publicly owned and privately owned establishment. (a c

THE EFFECT OF CUSTOMER AND EMPLOYEE RELATIONSHIP ON THE MANAGEMENT OF HOSPITALITY INDUSTRY BOTH PUBLICLY OWNED AND PRIVATELY OWNED ESTABLISHMENT. (A C TABLE OF CONTENTS Title Page Approval Declaration Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0 Introduction- – – 1 1.1 Background of the Study – – – …

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