This Research Work is on Social Media Advertising And Its Influence On Audience Preference Of Similar Product (A Study Of Cadbury And Nestle) Title Page Certification/Declaration Approval Page Dedication Acknowledgement Abstract Table of content Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 …
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IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to enhance customer retention, satisfaction …
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