Tag Archives: Consumers

EFFECTS OF TELE-ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING TABLE OF CONTENTS Title Page Approval Page Dedication Acknowledgement Certification List of Tables Table of Contents Abstract CHAPTER ONE: Introduction 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 The Scope of …

This Research Work is on Social Media Advertising And Its Influence On Audience Preference Of Similar Product Introduction: Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is …

PACKAGING AS A TOOL FOR PRODUCT DEVELOPMENT: COMMUNICATING VALUE TO CONSUMERS TABLE OF CONTENTS Abstract Table of Contents CHAPTER ONE 1.0    Introduction 1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the Study 1.4        Research Hypothesis 1.5        Significance or rationale of the study 1.6       Scope and Limitation of the Study CHAPTER TWO 2.0        Literature Review …

THE IMPACT OF  TELEVISION  ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine consumer preference for …

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that …

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that …

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. …

IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY(A Case Study Of Consumers Of Star Larger Beer And Guinness Extra Smooth In Aba Metropolis ) ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes …

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES ABSTRACT The research work; the impact of social media on consumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of Toyota brand of vehicle and …

THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND OF THE STUDY Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number …