CONSUMERISM IN NIGERIA (THE ROLE OF NAFDAC AND APOCN) ABSTRACT I embanked upon this study because of the increasing need to protect the interest of all consumers in Nigeria with the specific focus on the role of National Agency for Food and Drugs Administration and Control and the Advertising Practitioners …
Read More »The effects of consumerism in marketing of fake/counterfeit drugs in Nigeria [a case study of Onitsha drug market]
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET) CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly …
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