IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING A CASE STUDY OF VANGUARD ADVERTISEMENT) ABSTRACT The aim of the research work is to investigate the impact of colour representation in newspaper, the research work took view into the concept of advert and colour; the primary data was used for the purpose …
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IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING Colour Representation Format: Ms Word Document Pages: 80 Price: N 5,000 Chapters: 1-5 Get the Complete Project CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Of the five human senses, sight undoubtedly has the most powerful effect on consumer perceptions. The famous Greek …
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