Tag Archives: changing consumer

evaluation of the effectiveness of advertising in changing consumer behaviour(a case study of first bank of nigeria okpara avenue century ii advert campaign)

EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN) ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as …

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