APPLICATION OF THE MARKETING CONCEPT IN THE BANKING SERVICE (CASE STUDY OF COMMERCIAL BANKS IN OWERRI MUNICIPAL OWERRI IMO STATE) ABSTRACT Why are banks established? Actually banks are established to make profit. Are these profit made at the expenses of the customers? Or is it as a result of the …
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THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH) (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. …
Read More »the role of product management in the marketing of banking service (a case study of first bank aba branch)
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too many …
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