THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE STUDY OF ARON COSMETICS NIG LTD ABA) TABLE OF CONTENT Title page i Approval ii Acknowledgement iii Table of content v Abstract xi CHAPTER ONE INTRODUCTION 1 Background of the study 3 Statement of problem 5 …
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THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE STUDY OF ARON COSMETICS NIG LTD ABA INTRODUCTION The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of damages, offering …
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