PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY (A CASE STUDY OF AFRIBANK PLC ENUGU) Abstract Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing …
Read More »Profitability And Liquidity In Commercial Bank (A Case Study Of Afribank Plc Enugu Branch)
PROFITABILITY AND LIQUIDITY IN COMMERCIAL BANK (A Case Study Of Afribank Plc Enugu Branch) ABSTRACT This is a work based on a topic which has been critically viewed by many people as an area which has been under serious treat in recent years. The banking industry has for some times …
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