MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES(A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI) TABLE OF CONTENTS Title page i Approval page ii Dedication iii Acknowledgement iv Abstract v Table of contents vi CHAPTER ONE 1.1 Introduction 1 1.2 Statement of problem 7 1.3 Objectives of the study …
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APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE MANAGEMENT OF NIGERIAN ACADEMIC LIBRARIES: A CASE STUDY OF FEDERAL POLYTECHNIC LIBRARY, TABLE OF CONTENTS Title page i Approval page ii Dedication iii Acknowledgement iv Abstract v Table of contents vi CHAPTER ONE 1.1 Introduction 1 1.2 Statement of problem 7 1.3 …
Read More »Marketing of library services in academic libraries [a case study of imo state university library,owerri]
MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES (A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI) Abstract Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference …
Read More »Marketing of library services in academic libraries [a case study of imo state university library,owerri]
MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES (A CASE STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI) Abstract Marketing and promotion play a very vital role in creating awareness for library and information products and services. This paper discusses the importance of marketing and promotion in academic libraries with particular reference …
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