EFFECTS OF TELE-ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Certification
List of Tables
Table of Contents
Abstract
CHAPTER ONE:
Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Significance of the Study
1.5 The Scope of Study
1.6 Research Questions
1.7 Research Hypotheses
Literature Review
Theoretical Perspective
Summary of Related Literature
CHAPTER THREE:
Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of the Study
3.4 Sample and Sampling Technique
3.5 Instrument for Data
3.6 Validation of the Instrument
3.7 Reliability of the Instrument
3.8 Method for Data Collection
3.9 Method of Data Analysis
CHAPTER FOUR:
Data Analysis and Result
4.1 Result Research Analysis
4.2 The t-test Analysis for Hypothesis
4.3 Summary of Findings
CHAPTER FIVE:
Discussion, Conclusion, Implication and Recommendation
5.1 Discussion of the Finding
5.2 Conclusion
5.3 Implications
5.4 Recommendation
5.5 Suggestions for Further Research
Bibliography
Appendices
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