This Research Work is on
Influence Of Social Media On Nigerian Undergraduates Dressing Habit (A Comparative Study Of University Of Lagos (UNILAG), Lagos And Wesley University Of Science And Technology, (WUST) Ondo
Abstract
The research examines the influence of social media on Nigerian undergraduates dressing habit a case study of Wesley University of Science and Tech. (WUSTO) and Obafemi Awolowo University (OAU). Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms to facilitate online shopping and change of attitude including pattern of fashion. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 98% of the respondents use social media with many of them have at least 3 to 5years experience. Also, the most visited social media platform include facebook.com, instagram.com, twitter.com and jumia.com with their engagement dwells on information getting, chatting, making friends, buying and selling among others. Similarly, many respondents shop online while many only imitate fashion online. Many admitted that social media influence their pattern of dressing because they tend to showcase quality pictures to impress friends and family especially those they have seen long time while social media exposure partially change their dressing styles.
Title Page
Certification/Declaration
Approval Page
Dedication
Acknowledgement
Abstract
Table of content
Chapter 1
Introduction
1:1 Introduction
1:2 Background of the Study
1:3 Statements of Problems
1:4 Objectives of the Study
1:5 Research Question
1:6 Study of the Hypothesis
1:7 Significance of the Study
1:8 Justification of the Study
1:9 Scope of the Study
1:10 Definition of Terms
Chapter 2
Literature Review
2:0 Introduction
2:1 Conceptual Clarification
2:2 Theoretical Framework
2:3 Literatures on the Subject Matter
Chapter 3
Research Methodology
3:0 Area of Study
3:1 Source of Data
3:2 Sampling Techniques
3:3 Method Data Collection
3:4 Method of Data Analysis
3:5 Reliability of Instrument
3:6 Validity of Instrument
3:7 Limitations of the Study
Chapter 4
Data Analysis
4:0 Introduction
4:1 Finding of the Study
4:2 Discussion of the Study
4:3 Summary
Chapter 5
Summary, Conclusion and Recommendation
5:0 Summary of Findings
5:1 Conclusion
5:2 Recommendations
5:3 Proposal for Further Studies
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