IMPACT OF ENUGU STATE BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZATION DURING ELECTION
Abstract
This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to draw a sample of 100 respondents from ten(10) wards in Enugu North municipality and 12 items questionnaire were used for data collection.
Data was analyzed based on 100 returned copies of the questionnaire. Finding has revealed that radio has effectively mobilized voters based on the findings in table 7 reveal that at of 100 respondents 84 percentage of the sample population agreed that radio message gas great impact on them while 16 respondents disagreed that radio has no impact on them. Findings also shows in table 9 that 20 percent of the total sample population agreed that the radio has not been alive to the responsibility. In the conclusion from findings, radio is supposed to be a very effective tool for voters mobilization but until radio become alive to its social responsibility to the public by adopting better and effective strategies that will enhance effective mobilization of voters during election.
