BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY BUSINESS ETHICS AND RELIGIOSITY: A STUDY OF USED AUTO SPARE PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.1 Statement of the Problem
1.2 Objective of the Problem
1.3 Research Questions
1.4 Research Hypothesis
1.5 Significance of the Study
1.7 Scope and Limitation of the Study
1.8 Definition of Terms
CHAPTER TWO: Literature Review
2.1 Historical Background
2.3 Current Literature Based On the Models
CHAPTER THREE: Research Methodology
3.0 Introduction
3.1 Restatement of the Research Question and Hypotheses
3.2 Research Design
3.3 Characteristics of the Study Population
3.4 Sampling Design and Procedures
3.5 Data Collection Instruments
3.6 Administration of Data Collection Instrument
3.7 Procedures for Processing and Analysing Collected Data
3.8 Research Limitations
CHAPTER FOUR: Presentation and Analysis of Data
4.1 Data Analysis
4.2 Presentation of Data
4.3 Testing Of Hypothesis
CHAPTER FIVE : Summary, Recommendation and Conclusion
5.1 Summary of finding
5.2 Recommendation
5.3 Conclusion
REFERENCES
