ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES(A Case Study Of Nestle Nigeria Plc Lagos]
ABSTRACT
Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel distribution objectives determine alternative strategies and determine the appropriate channel structure.
Nestle Nigeria plc has the staff population of 500 which include the marketing department, accountancy department etc, but marketing department is used as the sample consumer which has the population of 100. The consumer population of nestle is 5000 which was determined by Yaroyamen and had the sample size of 270. Therefore 370 questionnaires were distributed and 345 were returned.
Data were presented and interpreted using percentage table and chi-square were used in testing the hypothesis. Base on the finding it was seen that Nestle Nigeria Plc observed defects in the current distribution will enable Nestle Nigeria Plc achieve distribution strategies will enable Nestle Nigeria Plc achieve better customer serves.
Approval page
Dedication
Acknowledgment
Abstract
Table of contentsCHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose and objective of the study
1.4 Research question
1.5 Hypothesis
1.6 Significant of the study
1.7 Scope and limitation of the study
1.8 Definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Distribution
2.2 Channel of distribution
2.3 How to determine the appropriate channel
2.4 Service need of the target market
2.5 Distribution objective
2.6 Determine alternative strategies
2.7 Determine the appropriate channel structure
2.8 Selecting the channel partners
References
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research design
3.2 Source of data
3.3 Population of the study
3.4 Sampling techniques
3.5 Determination of sample size
3.6 Questionnaire distribution
3.7 Method of data analysis
Questionnaire
CHAPTER FOUR
4.0 PRESENTATION AND OF DATA
4.1 Presentation and analysis of data distribution
4.2 Testing of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS CONCLUSION AND
RECOMMENDATION
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
