Appraisal of the effect of advertising on customer patronage in the fast food industry [a case study of Mr biggs owerri]

Title Page
Approval Page
Cover Page
Dedication
Acknowledgement
Abstract
Table Of ContentsChapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Research Questions
1.5 Statement Of The Hypothesis
1.6 Significance Of The Study
1.7 Scope Of The Study
1.8 Limitations Of The Study
1.9 Definition Of Terms

Chapter Two
2.0 Literature Review
2.1 Introduction
2.2 Media Selection
2.3 Brief History Of The Evolution Of Advertising
2.4 The Role Of Advertising
2.5 Distinctive Qualities Of Advertising
2.6 Reasons For Advertising
2.7 Objectives Of Advertising
2.8 Effect Of Advertising
2.9 Measuring Advertising Results
2.10 Attributes Of A Good Advertising Copy
2.11 Statutory Control Of Advertising
2.12 Advertising Ethics
Reference

Chapter Three
3.0 Research Design And Methodology
3.1 Introduction
3.2 Research Design
3.3 Population And Sample Size
3.4 Sources / Methods Of Data Collection
3.5 Sampling Technique
3.6 Validity And Reliability Of Measuring Instrument
3.7 Method Of Data Analysis

Chapter Four
4.0 Presentations And Analysis Of Data
4.1 Introduction
4.2 Presentation Of Data
4.3 Analysis Of Data
4.4 Test Of Hypothesis
4.5 Interpretation Of Results

Chapter Five
5.0 Summary, Conclusion And Recommendations
5.1 Introduction
5.2 Summary Of Findings
5.3 Conclusion
5.4 Recommendation
References