EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)
TABLE OF CONTENT
Title page i
Approval ii
Dedication iii
Acknowledgments iv
Tale of content v
Abstract viii
CHAPTER ONE
1.1 Background of the study 1
1.2 Statement of problem 7
1.3 Purpose of the study 8
1.4 Significant of study 9
1.5 Research Questions 11
1.6 Scope of the study 12
1.7 Definition of terms 13
CHAPTER TWO
LITERATURE
- A brief introduction 15
- Improvement of technology 17
- Review of current literature 19
- Provision of job opportunities 24
- Improvement on infrastructural Development 24
- High transportation costs 27
- The remedies to the problems 39
- Evolving consumers preference and taste 40
- Factors affecting the consumer 43
CHAPTER THREE
RESEARCH METHODOLOGY
- Design of the study 50
- Area of the study 51
- Population of the study 51
- Sample of the study 52
- Instrument for data collection 52
- Distribution and reveal of instrument 54
- Method of data analysis 55
CHAPTER FOUR
4.0 Data Presentation and Analysis 56
4.1 Discussion of finding 68
CHAPTER FIVE
Summary, conclusion and recommendation
5.1 Summary of Finding 71
5.2 Conclusion 73
5.3 Recommendations 74
5.4 Limitations of the study 76
5.5 Suggestions further research 77
Reference 78
Appendix A 79
Questionnaire 80
