The Effects Of Cartoon Advert On Children (A Case Study Of Tom And Jerry)

THE EFFECTS OF CARTOON ADVERT ON CHILDREN (A CASE STUDY OF TOM AND JERRY)

ABSTRACT

 It has been observed by researchers that many children today are being influence by what they view or see on the television, especially when it comes to cartoons production.

For instance, there are reported cases of children misbehaving after their exposure to television programme, of cartoon type. Based on the above observation, the researcher investigated the effects of cartoon advert on children.

 Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of uwani primary and (University of Nigeria Enugu campus) primary schools.

 The study investigated three hypotheses namely

1. Children learn something from the cartoons they watch

2. Children do understand some of the message of cartoons

3. Children should be encourage to watch some cartoons

Will be used to answer the research question on the effect of cartoon advert on children.

 The survey research was used in order to generate data from the respondents. The review of related literature and limited direct

interview will be carried out to strengthen the findings of the study. Structured questionnaire will also be administered to 120 pupils of both primary schools mentioned. Data analysis will be carried out using frequency distribution table and simple percentages.

 Based on the analysis of data and testing of hypothesis conclusion will be drawn. The results of the finding will be unfolded. Above all parents and guardian will find the research useful, as they will be better opportune to be selective on the kinds of cartoons their children watch. This will enable them to generate the desired influence of cartoons on the life of these children.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.0 INTRODUCTION

1.1 Background of the study

1.2 The statement of the problem

1.3 Tom and Jerry what it is

1.4 Objective of the study

1.5 Research question

1.6 Research Hypotheses

1.7 Assumption

1.8 Significance of the study

1.9 Scope of the study

References

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 Meaningful of cartoon

2.2 History and current trends of cartoon

2.3 Cartoon concerns

2.4     History of Tom Jerry

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 Design

3.2 Population

3.3 Sample size

3.4 Instrument used ion data collection

3.5 Administration of instrument

3.6 Method of data analysis

3.7 Method of data collection

Reference

CHAPTER FOUR

4.0 DATA PRESENTATION AND ANALYSES

4.1 Introductions

4.2 Test of hypothesis

CHAPTER FIVE

5.0 SUMMARY OF MAJOR FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

5.4 Appendix

       Bibliography

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