THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY {A CASE STUDY OF UNITED BANK FOR AFRICA UBA}

THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY {A CASE STUDY OF UNITED BANK FOR AFRICA UBA}

ABSTRACT

This project aims at focusing on the role of advertising of bank products on bank profitability, it was written primarily using United Bank for Africa as a case study. The project contains five chapters, the introduction of the topic which deals with Background of the study, statement of the problem, Research question, Limitation of the study and historical background of United Bank for Africa. The literature review, where we defined advertising types of advertising and essence of Advertising as a role of advertisement of bank product. The research methodology try to explain how data are collected and process together with the strategic employed in the research, research design, instrument of data collection and method of data collection. The analysis of result was presented using T-test method which discuss the result and the policy issue concerning the project. The write-up recommendation and conclusion deal with bringing out the main point of the project.

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