AN ASSESSMENT OF MASS MEDIA CAMPAIGN AGAINST FEMALE GENITAL MUTILATION (FGM) IN AGENEBODE, ETSAKO EAST LOCAL GOVERNMENT AREA

AN ASSESSMENT OF MASS MEDIA CAMPAIGN AGAINST FEMALE GENITAL MUTILATION (FGM) IN AGENEBODE, ETSAKO EAST LOCAL GOVERNMENT AREA

ABSTRACT

The aim of this research is to determine why media campaigns against female genital mutilation (FGM) in Agenebode, headquarter of Etsako East Local Government Area, are not making positive impact on her indigenes, because the practice is very rampant in the locality. This study, however, still relies on the premise that media campaign is an essential tool for correcting or eliminating a social ill.

 

A questionnaire was therefore designed and administered in the locality to determine the cause of the persistence of the F.G.M practice. The major reason deduced, amongst many, is that Etsako people in this community are resistant to change due to their strong believe in tradition.

This study therefore recommends that government authorities and NGOs should adopt a new formula in their campaigns against FGM practice. Secondly, media campaigns should include puritive consequences against any known FGM perpetrators in their campaign content.

TABLE OF CONTENTS

Cover page

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.1       Background of the study

1.2       Scope of study

1.3       Statement of the problem

1.4       Purpose of the study

1.5       Objectives of the study

1.6       Significance of the study

1.7       Research methodology

1.8       Limitations of the study

1.9       Definition of operational terms

 

CHAPTER TWO

2.1       Evolution of mass media

2.2       Post-Independence press

2.3       Development of Broadcasting

2.4       Component of the mass media

2.5       Television broadcast

2.6       Radio

2.7       Planning mass media campaign

2.8       Communication campaigns

2.9       The issues on female genital mutilation

CHAPTER THREE

3.1       Population of the study

3.2       Sample of the study

3.3       Research design

3.4       Sampling techniques

3.5       Description for research instrument

3.6       Method of data analysis

CHAPTER FOUR

4.1       Data presentation

4.2       Presentation and analysis of demographic data

4.3       Presentation analysis of Psychographic Data

4.4       Discussion of findings

4.5       Summary of findings

CHAPTER FIVE

5.1       Summary observation

5.2       Recommendation

5.3       Conclusion

Work cited

Appendix

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